MOV, which is a high-quality format, but the files can become very large. iMovie can import most video formats but exports files as.
If you need to transition to one of those at some point, you should have a much shorter learning curve. iMovie has an interface that is very similar to Final Cut Pro, Adobe Premiere, and other costly video editing programs.
It is fairly intuitive-more so than most editing suites and it has some very advanced features such as green screen, picture-in-picture, audio separation, titling, transitions, and much more. It is also easy to use, therefore a short learning curve. iMovie comes free with all Mac operating systems. The biggest business problems that it addresses are the cost and learning curve. I use iMovie to edit my videos for all purposes: corporate, personal, and for social media.
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