More than 10,000 ACX titles were produced in 2013, and, according to Ojalvo, the platform is on track to surpass that number and become the largest content provider to Audible in 2014. Audible wound down the Author Services program in June 2013, saying that the incentives had served their purpose.
The company created a $20 million fund for the incentive plan, intended to encourage authors to promote themselves and their work via social media, and to make use of ACX. To help ACX gain traction, Audible started the Audible Author Services program in 2012, which, for each audiobook purchased through, .uk, and iTunes, gave the author of the title in question $1. Author Neil Gaiman was an early supporter, partnering with Audible on his own ACX label, Neil Gaiman Presents, for which he selects and produces audio titles. They can connect on this platform to make more audiobooks.”Īt launch, ACX had roughly 1,000 titles, and in the following year “things really took off,” says Ojalvo. Offering a nutshell description of the platform, Jason Ojalvo, Audible content senior v-p and head of ACX, says, “We’re a matchmaker for audio rights holders and audio producers. With its third anniversary just around the corner, ACX has fulfilled that objective, and the company sees more growth ahead.
When Audible founder Don Katz launched the Audiobook Creation Exchange (ACX) platform in May 2011, he said one of the main goals was to help increase the number of audiobooks released into the market.
0 kommentar(er)
